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May 15, 2018 // By:admin // No Comment

Advantages of Trademark Registration.

Trademarks are profoundly profitable resources. As indicated by one recent survey, trademarks represent, all factors considered, about forty percent of corporate value. The world’s most important brand was as of late evaluated to be worth more than two hundred and sixty billion dollars. It is important to note that by developing and protecting the business trademark, the business brand is boosted positively ensuring quality service delivery to the customers, this makes the clients to be satisfied with the business operation hence high profits generated by improved sales of the organization product. It is important to note that a trademark can be represented by any symbol, logo or writing that is able to give the business a unique identity that is different from the ones used by other organizations operating in the same industry. Trademarks likewise guarantee purchasers of reliable quality and thus help advance effective rivalry. An application to register a trademark in the United States is far less expensive than a patent filing. There are several options for registering the business trademark as explained above. It is mandatory for the business to do research before making its trademark public but it helps the business to reduce chances of conflicts with other businesses that might be using the same mark. This article explains the benefits of trademark in business operation.

The major advantage of having a business trademark is the fact it ensures the business identity remains private and specific compared to other business activities existing in the same industry. It is important to note that by enlisting your trademark with the commerce department of the government, you ensure you protect the business name, logo and symbol form use by other organization and this guarantees legal exclusivity. Enlisting a trademark for your business or item name is like acquiring a declaration of title in connection to owing a land. Registration of the trademark also ensures you reduce the chances of other business preventing you from using your business logo or name. One of the most candidly depleting and costly things that can transpire who possesses a brand is receiving a letter from a legal advisor which expects you to quit utilizing the name which you thought you claimed.

The second importance of trademark is that it forms part of intangible property that business owns. The main objective of having to register the trademark with the commerce department is to ensure the business can have a legal claim to the trademark as an intangible property. It is important to note that trademark forms part of the business reputation and goodwill amongst its customer base and this ensures that the business products enjoy a specific brand that is unique to the other used by other business entities.

In conclusion, trademark is important to the business as explained above.

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