Marketing: 10 Mistakes that Most People Make
May 14, 2018 // By:admin // No Comment
Reasons Why You Must Utilize SMS Based Marketing for Your Business
According to statistics, a person sends about 20 SMS messages per day on average. Further, it has been proven that text message marketing including special offers, coupons, and calls to participate in loyalty programs are redeemed Seven times more frequently than calls through email marketing. In simple terms, your business can take advantage of business SMS service to complement other methods of marketing for better results. Factually, SMS based marketing coupled with email based marketing provides a very robust communication stream that can produce positive results in any marketing campaign.
If you do not have any other reason, you should use text alert services because it is very effective. Factually, the rate at which people open text message offers stand at 98% while that of those who open email based offers stand at 22%. Someone can have an unopened email all day, or even several days, but this is not always the case with SMS messages.
The second advantage of SMS based marketing is the ability to reach a willing and interested audience. Unlike email subscriptions where people will provide their addresses for the sake of it, consumers normally give their mobile number to brands they are loyal to and are willing to engage. It means you can be able to efficiently engage directly to a loyal, captive, and active target audience through SMS marketing.
When you want to create a buzz and build a conversation around your brand, look no further beyond SMS marketing services. Email marketing is a one-channel mode of communication, but it is very easy to create a dialogue with text messages. Business SMS thus opens up doors of conversation and creates the much-needed consumer engagement, hence are able to create a strong relationship with your customer and build the much-needed trust.
The competitive business environment out there calls for proactive marketing measures that ensure your brand is where the consumers are. Of course you know by now that your target audiences are mobile. SMS services are quite popular today more than ever before, hence provides the best chance to create the much-needed buzz. Having said that, mass marketing can only be successful when you know what you are doing, and actually ensure the messages reach their destination on time. Here is the reason why – because it will be a total waste of time if a promotional text message for instance is delivered many hours past the promotion window period.